Coelacanth Studio
Studio’s Audience

Empowering Startups, Small Businesses, and Creatives to Thrive

At Coelacanth Studio, we collaborate with startups, small businesses, and creative professionals seeking purposeful branding and seamless digital experiences. We believe branding is not just about logos or colours, but ultimately about creating a gut feeling that resonates with your target audience. Through thoughtful design, low-code website development, and tailored consultation, we help businesses craft adaptable and meaningful brand experiences that connect, engage, and inspire.

Female business professional working on her laptop computer.
Male business owner holding a tablet device.
Female photographer checking her the pictures she took on her DSLR camera.
Studio’s Approach

Enhancing Your Brand through Seamless Digital Experiences

Design Thinking at the Core

Design Thinking at the Core

At Coelacanth Studio, our approach is grounded in design thinking—a problem-solving mindset inspired by pioneers like IDEO, who have demonstrated how powerful this method can be when applied to real-world business challenges. It shapes how we connect branding to business goals, and ties into our core belief that strong design starts with strong ideas—an idea we explore more in our studio’s philosophy.

Expertise That Builds Cohesive Brands

Our core strengths lie in brand concept & identity design, website design & development, UX/UI design, and graphic design. These expertise areas enable us to create cohesive brand experiences that resonate with your audience and drive tangible results.

Expertise That Builds Cohesive Brands
Embracing Change and Innovation

Embracing Change and Innovation

Just like the coelacanth, we thrive in ever-changing environments. We embrace the constant evolution of technology and remain open to exploring new possibilities. Our studio name reflects our commitment to adaptability. We actively seek out innovative technologies, especially AI, to help us achieve your business objectives effectively and efficiently.

Collaborative Partnerships for Shared Growth

At Coelacanth Studio, we believe impactful design starts with meaningful collaboration. By taking the time to understand your goals and challenges, we craft tailored solutions that resonate. Your growth is our shared goal—and we’re here to support you every step of the way.

Coelacanth Studio’s Services: Design & Business Consultation
Studio’s Philosophy

Your brand is “not what you say it is; it’s what THEY say it is.” — Marty Neumeier

At Coelacanth Studio, we’re driven by purposeful design — blending strategy, storytelling, and aesthetics to create brands that connect. Inspired by Paul Rand’s belief in concept over style, we focus on solving real problems with meaningful design.

We also align with Marty Neumeier’s definition of a brand as “a person’s gut feeling about a product, service, or organization.” That’s why we take a user-centred approach, using design thinking to understand your business and resonate with your audience on a deeper level.

“The Brand Gap” by Marty Neumeier
“The Brand Flip” by Marty Neumeier
“Thoughts on Design” by Paul Rand
“Zag” by Marty Neumeier
“A Designer’s Art” by Paul Rand
Studio’s Brand

Why the Coelacanth?

Coelacanth Studio

The “Living Fossil”

The Coelacanth specimen caught in 1938 is still considered to be the zoological find of the century. This “living fossil” comes from a lineage of fishes that was thought to have been extinct since the time of the dinosaurs.

Coelacanths are known from the fossil record dating back over 360 million years, with a peak in abundance about 240 million years ago. Before 1938 they were believed to have become extinct approximately 80 million years ago, when they disappeared from the fossil record.

Design Rooted in Timeless Principles

Like the coelacanth, which has thrived by adapting to its environment over millions of years, we believe that enduring design stays relevant by embracing change with purpose.

At Coelacanth Studio, we rely on core design principles that stand the test of time, providing a solid foundation that brings clarity and order to an ever-changing world. These principles guide us in crafting cohesive brand experiences that balance strategy with aesthetics, ensuring your brand remains both relevant and resilient.

Adaptability at the Core

At Coelacanth Studio, we believe adaptability isn’t just a skill — it’s a survival trait. Much like the coelacanth, which has endured for millions of years by quietly adapting to its changing environment, we help your brand evolve with intention and resilience. Our approach connects your brand to the people who need it most, crafting thoughtful and meaningful experiences that stand the test of time. This quiet strength — the ability to adapt without losing essence — is the foundation of our brand.

Evolving with Technology, Growing with Change

The world is constantly shifting — whether through the rise of the internet, the growth of artificial intelligence, or whatever comes next on the horizon. Like the coelacanth, which has endured through millennia by adapting without losing its core makeup, we embrace evolution with intention—refining our approach and adopting new technologies that enhance our work.

Our goal is to help your brand grow with confidence, prepared for future opportunities while staying true to its identity. Just as the coelacanth balances change with continuity, adaptability isn’t just part of our process — it’s embedded in everything we create.

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Studio’s Brand

Why the Coelacanth?

Coelacanth Studio

The “Living Fossil”

Like the coelacanth, which has thrived by adapting to its environment over millions of years, we believe that enduring design stays relevant by embracing change with purpose.

At Coelacanth Studio, we rely on core design principles that stand the test of time, providing a solid foundation that brings clarity and order to an ever-changing world. These principles guide us in crafting cohesive brand experiences that balance strategy with aesthetics, ensuring your brand remains both relevant and resilient.

Why the Coelacanth?: The “Living Fossil”

Design Rooted in Timeless Principles

The Coelacanth specimen caught in 1938 is still considered to be the zoological find of the century. This “living fossil” comes from a lineage of fishes that was thought to have been extinct since the time of the dinosaurs.

Coelacanths are known from the fossil record dating back over 360 million years, with a peak in abundance about 240 million years ago. Before 1938 they were believed to have become extinct approximately 80 million years ago, when they disappeared from the fossil record.

Why the Coelacanth?: Design Rooted in Timeless Principles

Adaptability at the Core

At Coelacanth Studio, we believe adaptability isn’t just a skill — it’s a survival trait. Much like the coelacanth, which has endured for millions of years by quietly adapting to its changing environment, we help your brand evolve with intention and resilience. Our approach connects your brand to the people who need it most, crafting thoughtful and meaningful experiences that stand the test of time. This quiet strength — the ability to adapt without losing essence — is the foundation of our brand.

Why the Coelacanth?: Adaptability at the Core

Evolving with Technology, Growing with Change

At Coelacanth Studio, we believe adaptability isn’t just a skill — it’s a survival trait. Much like the coelacanth, which has endured for millions of years by quietly adapting to its changing environment, we help your brand evolve with intention and resilience. Our approach connects your brand to the people who need it most, crafting thoughtful and meaningful experiences that stand the test of time. This quiet strength — the ability to adapt without losing essence — is the foundation of our brand.

Why the Coelacanth?: Evolving with Technology, Growing with Change
Some section comes here.
Studio’s Brand

Why the Coelacanth?

Coelacanth Studio
Why the Coelacanth?: The “Living Fossil”

The “Living Fossil”

The Coelacanth specimen caught in 1938 is still considered to be the zoological find of the century. This “living fossil” comes from a lineage of fishes that was thought to have been extinct since the time of the dinosaurs.

Coelacanths are known from the fossil record dating back over 360 million years, with a peak in abundance about 240 million years ago. Before 1938 they were believed to have become extinct approximately 80 million years ago, when they disappeared from the fossil record.

Why the Coelacanth?: Design Rooted in Timeless Principles

Adaptability at the Core

At Coelacanth Studio, we believe adaptability isn’t just a skill — it’s a survival trait. Much like the coelacanth, which has endured for millions of years by quietly adapting to its changing environment, we help your brand evolve with intention and resilience. Our approach connects your brand to the people who need it most, crafting thoughtful and meaningful experiences that stand the test of time. This quiet strength — the ability to adapt without losing essence — is the foundation of our brand.

Why the Coelacanth?: The “Living Fossil”Why the Coelacanth?: Design Rooted in Timeless PrinciplesWhy the Coelacanth?: Adaptability at the CoreWhy the Coelacanth?: Evolving with Technology, Growing with Change
Why the Coelacanth?: Adaptability at the Core

Design Rooted in Timeless Principles

The Coelacanth specimen caught in 1938 is still considered to be the zoological find of the century. This “living fossil” comes from a lineage of fishes that was thought to have been extinct since the time of the dinosaurs.

Coelacanths are known from the fossil record dating back over 360 million years, with a peak in abundance about 240 million years ago. Before 1938 they were believed to have become extinct approximately 80 million years ago, when they disappeared from the fossil record.

Why the Coelacanth?: Evolving with Technology, Growing with Change

Evolving with Technology, Growing with Change

The world is constantly shifting — whether through the rise of the internet, the growth of artificial intelligence, or whatever comes next on the horizon. Like the coelacanth, which has endured through millennia by adapting without losing its core makeup, we embrace evolution with intention—refining our approach and adopting new technologies that enhance our work.

Our goal is to help your brand grow with confidence, prepared for future opportunities while staying true to its identity. Just as the coelacanth balances change with continuity, adaptability isn’t just part of our process — it’s embedded in everything we create.

Contact the Studio

Let’s Bring Your Vision to Life

Reach out today for a personalized consultation or quote tailored to your unique design and business needs.

Workspace with computers while working on Coelacanth Studio’s website design on Figma.
Studio’s Founder

A Little Bit About the Guy Behind the Hat

Studio’s Founder: Yuki “Ray” Machida
Yuki “Ray” Machida
Founder & Designer

Hi, I’m Ray — a passionate designer and the founder of Coelacanth Studio, currently based in Vancouver, BC, Canada.

I embarked on my design journey after completing my studies at Keio University in Japan. Although I spent much of my youth in Kitchener, Ontario, I returned to Japan to begin my career, honing my craft as a web designer in Tokyo. My pursuit of growth and deeper expertise eventually brought me back to Canada, where I expanded my skills in design and web development at BCIT in Vancouver.

Throughout my career, I have leveraged my skills in graphic design, branding, UX/UI design, and front-end web development. I’ve had the privilege of working with diverse companies, including digital creative agencies, an educational consulting firm, and a marketing solutions agency for financial advisors.

My approach to design revolves around human-centred thinking and critical analysis. I excel in conceptualizing ideas that resonate with users, ensuring a seamless and engaging experience. Renowned for my meticulous attention to detail, I possess a discerning eye for design that elevates every project I undertake.

With a wealth of experience and a passion for crafting compelling designs, I am committed to bringing your brand vision to life. Let’s collaborate and create captivating experiences that leave a lasting impact on your audience.

“Working with Coelacanth Studio was a game changer for us. Ray’s attention to detail and creativity brought our vision to life!”
Luna
Testimonials

Kind Words from Our Clients

Trusted by founders, creatives, and small business owners — here’s what it’s like to work with Coelacanth Studio.

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“Working with Coelacanth Studio was a game changer for us. Ray’s attention to detail and creativity brought our vision to life!”
Mary Lecitona
“Coelacanth Studio understood our needs and delivered beyond expectations. Our website traffic has doubled since the redesign!”
John Smith
Founder, Some Company